Gucci X Azede Jean-Pierre

The entire identity of startup high-end womenswear company Azede Jean-Pierre was designed and implemented, along with six seasons worth of lookbooks, print designs, invitations, packaging, marketing materials, websites, direct mail, and entire fashion shows featured on the NYFW schedule. AJP made a big splash in the industry, with features in Vogue, Elle, Glamour and every major fashion publication, as well as celebrity placements with Michelle Obama, Solange, Lady Gaga, Gabrielle Union, and more. The brand’s success culminated in a collaborative collection with Gucci, with Azede Powered by Gucci being carried in Gucci Stores. The originally designed Azede Jean-Pierre wordmark and monogram were used extensively throughout the collaboration, on embroidered labels, buttons, knitwear, and signage.